A step towards the most precious element on the planet

No, this is not a hoax. A billboard created by ad agency Mayo DraftFCB and located in Lima, Peru, produces around 100 liters of drinkable water a day from nothing more than humidity, a basic filtration system and a little gravitational ingenuity.

See how it works here: http://ti.me/ZmrJst

(Photo: Mayo DraftFCB/UTEC)

drinking water lima peru mayo draftFCB social cause creative ad preserve water

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